The Kuala Lumpur Tourism Association (KLTA) is the oldest tourism industry association in the country. Established in 1963, the KLTA represented most of the industry players in the country at the time. This was because Kuala Lumpur was the main hub of tourism activity in the then newly formed Malaysia. Over the years the industry has grown and developed in all corners of our nation, necessitating more nationalized organizations to meet the requirements of the nationwide industry players. 

Today, Kuala Lumpur is still seen as a major gateway to the country and has recorded high tourist arrivals making it one of the most visited cities in the world. Given the importance of the city as an international tourist destination, the role of the KLTA is multi-pronged. Made up by industry players, its core objectives are to ensure that the industry thrives and grows in an increasingly fast-paced and changing world. 

The KLTA provides KL based industry players with a common platform to network and engage with all Kuala Lumpur tourism industry stakeholders. The association formulates strategic events that help to develop the industry by making Kuala Lumpur a popular tourist destination amongst Malaysians and internationally. 

The KLTA also serves as an intermediary between the industry players and other tourism stakeholders such as other tourism associations, government agencies and the Ministry of Tourism, Arts & Culture.