A Brief Introduction

The association formulates strategic events that help to develop the industry by making Kuala Lumpur a popular tourist destination amongst Malaysians and internationally

The Kuala Lumpur Tourism Association (KLTA) is the oldest tourism industry association in the country. Established in 1963, the KLTA represented most of the industry players in the country at the time. This was because Kuala Lumpur was the main hub of tourism activity in the then newly formed Malaysia. Over the years the industry has grown and developed in all corners of our nation, necessitating more nationalized organizations to meet the requirements of the nationwide industry players. 

Today, Kuala Lumpur is still seen as a major gateway to the country and has recorded high tourist arrivals making it one of the most visited cities in the world. Given the importance of the city as an international tourist destination, the role of the KLTA is multi-pronged. Made up by industry players, its core objectives are to ensure that the industry thrives and grows in an increasingly fast-paced and changing world. 

The KLTA provides KL based industry players with a common platform to network and engage with all Kuala Lumpur tourism industry stakeholders. The association formulates strategic events that help to develop the industry by making Kuala Lumpur a popular tourist destination amongst Malaysians and internationally. 

The KLTA also serves as an intermediary between the industry players and other tourism stakeholders such as other tourism associations, government agencies and the Ministry of Tourism, Arts & Culture.  

    THE OBJECTIVES OFTHE KLTA

    Promote
    Kuala Lumpur

    The KLTA serves to promote Kuala Lumpur as a desirable tourist destination amongst both domestic and foreign tourists. This would include running creative events and campaigns that reach out to potential visitors to Kuala Lumpur.

    Develop
    Industry Standards

    The KLTA plays a role in developing and promoting the highest in industry standards for members as well as all tourism industry players in Kuala Lumpur. This would include providing industry related training programs for tourism professionals to keep abreast with the latest trends and developments on the global scene. Promoting high level of service culture amongst members is a key objective of the Association.

    Develop
    Tourism Products

    To work with members and industry stakeholders in developing new and exciting tourism products that will help to position Kuala Lumpur as an exciting city to visit. The KLTA serves as a catalyst to building collaborations between tourism product providers.

    Provide
    A Common Platform

    The KLTA provides a platform for discourse and industry engagement. Be it through regular events or through our publications, members of the KLTA have an avenue to engage with key industry stakeholders including Kuala Lumpur City Hall, The Ministry of Tourism, Arts and Culture, and Tourism Malaysia.

    About KLTA

    The Kuala Lumpur Tourism Association (KLTA) is the oldest tourism industry association in the country. Established in 1963, the KLTA represented most of the industry players in the country at the time. This was because Kuala Lumpur was the main hub of tourism activity in the then newly formed Malaysia. Over the years the industry has grown and developed in all corners of our nation, necessitating more nationalized organizations to meet the requirements of the nationwide industry players.

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