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RATIONALE FOR THE KLTA LOGO



1 Yellow top half represents renewed vibrancy and the acceptance of the association towards new challenges.
2 KLTA text in blue and yellow, with slightly italicized font represents a bold move towards rapid progression coupled with fearless approach towards good changes.
3 Blue bottom half represents a firm commitment and "seriousness" towards the overall objectives of the association.
4 Circular dimensions of the logo represent a progressive move to weather the storms of change and acceptance of time which may take the association towards unchartered territory.



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Kuala Lumpur Tourism Association

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